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Fiat is celebrating the sixtieth anniversary of 500 in Geneva with an exclusive limited number special series

Fiat is celebrating the sixtieth anniversary of 500 in Geneva with an exclusive limited number special series

At the 2017 Geneva International Motor Show, the Fiat brand will be showing its two identities, both of which stand side-by-side, forming part of an increasingly wide and complete range. The two worlds that characterise the brand, the functional and the emotional, are evoked by the symbolism of the stand and, in a practical sense, by the vehicles exhibited.

In 2017, FCA will be celebrating the sixtieth birthday of the iconic 500: the star of the show will be the special limited edition to mark the 60th anniversary, which will feature an exclusive look and unique contents including new two-colour paintwork and specific 16″ alloy wheels. It will be joined by 500S, the more dynamic, male version of this Fiat icon. The Swiss event will also witness the début of the new S-Design versions, a perfect combination of style and contents designed to meet the requirements of a dynamic, sporty clientele: this new image will be flaunted by the Fiat Tipo 5Doors and the 500X on the stand. Not to mention an appearance by the whole Tipo family: representing personality, simplicity and functionality with unbeatable value for money.

Exclusive details, uncompromising off-road performance and outstanding versatility: on board the new Fiat Fullback Cross pick-up, there is room for meeting everyone’s requirements, whatever they may be. The spotlight will then fall on an exciting vehicle that treats the motorist to a true roadster experience, combined with an all-Italian style: the 124 Spider, with the new “Europa” special series, built in a numbered limited edition. Personality and style are also at the top of the list for the Panda, Italy’s best-selling car in its segment since 2012. The stand will host the Cross version, which crams all the functional features of the off-road vehicles in the category above it into just 370 centimetres of space, as well as the Natural Power, which reduces emissions while still guaranteeing a pleasant, comfortable driving experience. 500L is on show in the Trekking version in a two-colour livery underlining the model’s crossover personality, reinforced by the Traction+ technology.

And last but not least, the stand will feature areas dedicated to Mopar and FCA Bank, both providing true added value for all motorists in the form of excellent products and services.

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